tigerair logo

Founded in 2003 as an independent airline, Tiger Airways is a low cost carrier headquartered in Singapore. It flies mainly to regional destinations in Southeast Asia, China and India out of Changi Airport.

In 2013, Tiger Airways shortened its name and was rebranded as Tigerair, dropping its leaping tiger icon as well. With bold and rounded typography, the new identity shows a more casual and playful identity.

From Tigerair’s website,

Our new logo is simplified to depict the personality of the new Tigerair brand — warm, passionate and genuine.

The rounded fonts depict friendliness while the two dots, the first in grey and the second in orange, symbolises Tigerair’s role in connecting our customers from one point to another. The different coloured dots also depict a friendly wink.

The orange semi-circle acts as a subtle reference to a tiger’s tail, as well as a smile, representative of the passion and commitment in everything we do.


Client: Tigerair  |  Branding Agency: The Secret Little Agency  |  Year: 2013



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