tasty singapore logo

Tasty Singapore is an initiative of International Enterprise Singapore, and promotes the best of local food and manufacturers to overseas markets.

Besides being used as a collective brand identity for overseas trade shows and promotions, the Tasty Singapore logo is also used on products as a mark of excellence.

Client: Tasty Singapore  |  Branding Agency: 360 & 5  |  Year: 2015
singapore civil defence force logo

Unlike the Singapore Police shield which was heavily redrawn, Singapore Civil Defence kept theirs close to the original.

Unfortunately, perhaps inspired by fellow home team brethren to get the shine on, the logo was similarly treated with excessive photoshop effects (gradients, bevel) Some missed opportunities will be tidying the bow (too christmas) and increasing visibility to the words. A little more restrain will go a long way.

Client: Singapore Police Force  |  Year: 2015
singapore police force logo

Client: Singapore Police Force  |  Year: 2015

A shiny new logo from the men in blue. With new aggressive photoshop effects (the highlight on the shield is especially unfortunate), it feels more superhero than everyday heroes. A sense of tradition and authority also got lost in this update.

soup spoon logo

The Soup Spoon has an updated logo that feels more contemporary and fresh. The logotype is more crafted than the old, and the silhouette of the spoon in the “o” is a nice touch. However, the floral logo (made from spoons!) feels slightly forced. The rustic texture, while currently trending, is uninspired and unnecessary. Overall, still a nice update!