Previously known as Singapore Sports Council (SSC), Sport Singapore (SS) is a statutory board under the Ministry of Community Development, Youth and Sports. It was founded in 1973 to promote sports and active lifestyle in Singapore.
The SSC chief executive Lim Teck Yin gave the reasons for rebranding of Singapore Sports Council to Sport Singapore during a media briefing on the Ministry of Culture, Community, and Youth’s 2014 budget, “We are the governing authority for the investment of public funds in Singapore, but more than that, we are in the ecosystem to partner our stakeholders, and this is what the (Sport Singapore) brand identity communicates.”
According to Sport Singapore website, “the positive upward spiral of the Sport Singapore ‘sphere’ symbolises the fullness of life that sport brings to people of all ages and abilities. The colour bands symbolise the diversity of people and the wide spectrum of ways that sport benefits all Singaporeans, transcending boundaries and expressing the partnerships and community building that sport represents.”