People’s Action Party (PAP) has been the ruling party of Singapore since 1959. The party symbol is a combination of a blue circle with a blue lightning bolt and is well-recognised.
In an election broadcast in 1959, Mr Lee Kuan Yew claimed the symbol “had become synonymous with consistency, honesty, firmness and action”. Mr Lee also understood the inherent power of branding. In the same article, he noted that the logo “reminded people that the vote was more for the party than for the candidate. Secondly, “the esteem or contempt which a party symbol evokes in the minds of the broad mass of the people is decisive.”
PAP has the strongest branding amongst all the political parties in Singapore. There were some subtle updates made to the PAP logo recently, although the change appears to have taken place much earlier. The hard corners of the lightning bolt were softened to take the edge off. The circle is also smaller, making the logo leaner and fitter. Overall, the small tweaks make for a more approachable identity without rocking the boat.
People’s Action Party website
Client: People’s Action Party
Meaning of the PAP symbol —by Mr. Lee (1959, May 27) The Straits Times, p.16 Retrieved from